Video Engagement Metrics

Data-driven visibility of user engagement and segmentation

Learn and predict user behavior to proactively manage users, build sticky products and nurture a loyal audience.

video engagement metrics

Understand user engagement

Know how engaged and loyal your customers are. Use data-proven measurements to recapture inactive users.

Build solid user segmentation

Gain actionable insights and create user segmentation in real-time. Base data harvesting on multiple usage and quality parameters.

Increase loyalty through churn prediction

Pinpoint trends in unhappy users to predict those more likely to churn. Use this data to increase user retention.

Exploit the NPAW Stickiness Score

Determine user engagement and generate a churn risk score to enable data-driven churn prevention by monitoring video engagement metrics.

Learn what engages your users

Understand user behaviour

Discover why and how users interact with your service. Measure how engaged they are with your video product.

Improve engagement and stickiness

Identify inactive users before they leave and what leads to a higher consumption rate. Then, adapt your service to reactivate these users.

Create an engagement-based user experience

Recognize what your users like and build more. Reach out to your users based on their loyalty.

video engagement metrics

NPAW is the best video stream player analytics tool that we have used, helping us increase customer acquisition, engagement and retention.

Chang Ha Kim

Business Intelligence Analyst

video engagement metrics

Dive deep into user behaviour and segmentation

Build user segmentation on engagement data

Identify precise segments and create samples to address users individually.

Get real-time segmentation of your user

Generate data that are never outdated. View the latest non-stop info on user engagement.

Generate actionable and timely user segmentation

No need to wait for the next quarterly user survey. See how engaged your users are now.

Increase user loyalty and reduce your churn

Visualize churn risk per user

Generate a churn risk score for all users in real-time. Then, focus care on users with a potentially high churn rate.

Improve upsell campaign efficiency

Address users and their individual satisfaction and engagement rates. Avoid one-size-fits-all campaigns.

Reduce your churn rate

Know your users and their engagement with your product. Then, identify inactive or unhappy users in time to stop churn.

Using Streaming Analytics to Reduce Churn and Retain Users

Strategic decision-making for reducing churn starts with user data and endpoint analytics. You have to know how your customers feel about and interact with your platform before you can tailor your offering, increase your revenue, grow your market share, innovate for the right audiences, or scale your business.


Improve your User Experience with NPAW

Contact us to receive a free product demo. Understand your user’s product journey better.