How Watching Behavior Unlocks Better Video Engagement
When video platforms talk about understanding their audience, they usually mean what people are watching. It is simple and straightforward: to know what is being watched the most, you learn about the interests of your audience, which can help you optimize your content...
Why the First 30 Days Define Streaming Success
When a new user lands on your video platform, the clock starts ticking. You’ve already spent significant resources on content deals, marketing campaigns and partnerships to bring them to your platform. But what happens next determines everything. Users don’t...
What is Digital Experience Intelligence (DXI)?
The New Standard for Understanding and Optimizing Your Video Platform Today’s video and streaming platforms face intense competition and growing user expectations. Tracking what users do is no longer enough. Success depends on understanding how they interact, why they...
The Future of Media: Key Trends to Watch in 2025
What are the movers, shakers and game-changers for 2025? The convergence of artificial intelligence, advanced advertising technologies, cloud production workflows, and evolving content consumption habits is ushering in a new era. Media companies are being challenged...
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