Using Streaming
Analytics to
Reduce Churn
and Retain Users
Develop a data-driven approach and improve UX for at-risk subscriber segments to reduce attrition
- Segment your subscribers to identify churn points
- Plug major leaks in your UX
- The 3 most common UX issues across industries
- Strategies to optimize your UX
Find out how to increase retention with video analytics
WHITE PAPER
Grow your platform and enjoy increased revenue
As the primary driver of OTT revenue, subscriber retention is a much more fiscally rewarding investment than new customer acquisition.
Not that you shouldn’t invest in acquisition, but if you’re not addressing your churn rate, you’re probably wasting your investments on multiple fronts.
Strategic decision-making for reducing churn starts with user data and endpoint analytics. You have to know how your customers feel about and interact with your platform before you can tailor your offering, increase your revenue, grow your market share, innovate for the right audiences, or scale your business.
Industry leaders trust NPAW to understand consumption trends, improve their platform, and create reliable streaming experiences that delight and retain users
Improve your Quality of Experience with NPAW
Contact us to receive a free product demo. Discover the impact Quality of Experience has on your product.