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Report H1 2025

Global gains in quality KPIs for VOD & Linear TV

NPAW’s Video Streaming Industry Report H1 2025 analyzes sample data from our more than 200 clients worldwide, compared to the 1st half of 2024.

FEATURED REPORT

Video Streaming Industry Report 2024

Global VOD Quality improvements in most metrics. Linear TV Global Quality also improved across the board. Significant reduction in Buffer Ratio, complemented by a strong increase in Bitrate, means most regions for impressive quality gains versus 2023.

Annual Report 2023

Services see boosts in engagement and QoE amid Smart TV growth

After two years of drops, user engagement per service increased globally in 2023. QoE improved significantly, while big screens expanded their dominance. Join us as we explore the trends shaping the world of streaming.

webinar recording

Re-bonding Strategies: Building Loyalty Through Content

In this webinar, we focus on the evolution of streaming video services that rely on subscribers for most or all of their revenue. Get a clear view of how can video services attract and retain subscribers when consumers have so many choices and can so easily switch services.

White paper

How NPAW’s new CDN Active Switching delivers major quality gains

NPAW’s CDN Active Switching is the next evolution of M-CDN balancing systems, switching CDNs mid-stream to provide the highest quality and prevent playback errors. Discover NPAW’s ground-breaking CDN Active Switching solution and the QoE boosts that our customers are experiencing with it.

White_Paper_Beyond_the_Walled_Garden

From Buffering to Breakthrough: How TVUP Boosted Quality & Cut Costs

By integrating NPAW’s Mid-Stream CDN Balancer into its Multi-CDN architecture, TVUP achieved higher streaming quality, reduced buffering, and cut CDN costs—delivering a seamless experience even during audience peaks.

REPORT

Consumption per service drops as sports boom

In an increasingly competitive market, daily consumption per user and streaming service continued to decline in the first half of 2022. Providers pushed for a higher quality of experience in an effort to boost user engagement and reduce churn — all while a surge in sports streaming confirmed this content’s potential for growth.

Preview of white paper on how to measure video streaming quality

CASE STUDY

Delivering flawless streaming at lower cost

With NPAW’s Mid-Stream CDN Balancer, TVUP optimized CDN usage in real time, cutting costs while guaranteeing uninterrupted, high-quality experiences for viewers everywhere.

CASE STUDY

How Customer Experience Visibility Optimizes QoE for Technical Teams at LaLiga

LaLiga integrated end-device analytics into the player. This allowed it to monitor customer experience in real-time, run post-event analysis, establish consumption patterns, and reduce delivery costs while maintaining users happiness score levels.

Improve your Quality of Experience with NPAW

Contact us to receive a free product demo. Discover the impact of Quality of Experience has on your product.

NPAW Video Streaming Industry Report H1 2025  |   Report

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