As the streaming market matures and user expectations surge, the ability to immediately detect issues and share up-to-date reports across an organization is becoming an essential part of the day-to-day work lives of video industry professionals. In response, NPAW has...
Blog
Explore our blog to stay up to date with industry trends and thought leadership articles from our video intelligence experts
How Covid-19 is changing online streaming behavior globally
Mar 27, 2020 | Industry Trends
In this article, we have analyzed end-user data from the past months and weeks to identify key patterns in how viewers are reacting to global developments, including state-ordered quarantine measures.
Demystifying analytics plugin integrations for video providers
Mar 11, 2020 | Video Analytics
In order to understand exactly how your content is being streamed and experienced by the end user, you need to track different events that can occur during playback. The best way to do this is to integrate with the video player as, whatever happens to your content along the delivery system, what happens in the video player is the end result the user will experience.
A roadmap to a long term in-stream video ads strategy
Feb 26, 2020 | How-To Guides
A roadmap to a long term in-stream video ads strategy. So what steps should OTT services, telcos, broadcasters, and media companies take to ensure that they are ahead in this new market?
The video metrics live online casinos need to be measuring
Feb 4, 2020 | How-To Guides
How do online casinos ensure they adequately deliver their games to their end users? How can they avoid lost revenue due to low quality streaming? Here are the video metrics live online casinos need to be measuring.
AVOD analytics to drive your video service’s KPIs
Jul 31, 2019 | How-To Guides
OTT providers and broadcasters will continue to concern themselves with raising the bar on the quality of their end users’ experience (QoE), as they fight to remain competitive during the global surge of the AVOD market.
Real-time video analytics: how does information delay influence data functionality?
Jun 27, 2019 | Video Analytics
It’s not only the video industry that is becoming obsessed with ‘real-time’. The mobile app industry, FinTech and even the transportation industry are looking into ways to optimize their pipeline and reduce room for error.
How much does poor streaming QoE impact video revenue?
May 10, 2019 | Video Analytics
As competing video services look to improve their service, user tolerance to poor quality of experience (QoE) becomes shorter.
Video analytics for telcos: behind strategic bundling and OTT partnerships with Josep Mitja
Mar 27, 2019 | Video Analytics
Video is a penetration tool for telcos, meaning the quality of this service must be worth the money for those customers who were acquired based on access to content. Those that are packaging broadband with smaller, or “skinny,” OTT content bundles seem to be weathering the online storm better than their more traditionalist competitors.
P-hacking – what is it and is your business guilty of it?
Nov 16, 2018 | How-To Guides
As much as we want to convince ourselves that numbers on a page are black and white, in reality, there is always context in regard to what we are trying to find out, what we’re hoping to discover and what method we used to get this data.
More and more video companies are offering a hybrid ad-and-subscription model, here’s why
Aug 19, 2018 | Industry Trends
More and more video companies are offering a hybrid ad-and-subscription model, here’s why.
Inside NPAW’s quality assurance department
May 29, 2018 | Company
We’ve met with our quality assurance department to tell you how they ensure that our software meets the highest requirements.
Improve your Quality of Experience with NPAW
Contact us to receive a free demo of our product and to understand the impact of Quality of Experience on your product.